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Six Vehicles
 Direct Mail
Direct Mail is the anchor of the PracticeMatch Integro marketing strategy. According to a 2005 New England Journal of Medicine study, 61% of physicians prefer to be contacted by direct mail. PracticeMatch Integro uses a variety of formats that are constantly measured to improve their effectiveness. A tracking system measures responses based on their source that allows the advertising director to evaluate responses based on format, volume, hit date, recruiter, specialty, and specific opportunity (location & money). This gives the department the ability to accurately measure the success of the overall campaign.
 Job Boards
PracticeMatch Integro utilizes a variety of medical organization job boards to market jobs on the internet. Many journals have online job posting opportunities in conjunction with book ads. Many job boards allow access to resume banks as part of a posting package.
 Websites
All PracticeMatch Integro advertisements direct candidates to our website. The site contains a comprehensive and attractive look into each opportunity and allows the candidates to apply online.
 E-Mail Campaigns
According to the NEJM study, 5 out of 10 physicians prefer to receive information about opportunities by e-mail. E-mails target a more internet savvy generation, so the number of responses received from this vehicle will continue to grow. We create direct e-mails for each new opportunity, targeting candidates in that specialty. Each of more than 30 e-mail campaigns a month reach an average of 2,400. Candidates are able to respond directly by clicking on a link in the e-mail, which provides them with key information on the opportunity and recruiter contact information. We can measure the level of interest the campaign created by tracking clicks on the link.
 Journal Ads
Journal ads are produced to target candidates in particular specialties and are placed in specialty journals as well as journals targeting all specialties. Some of the journals we advertise in are: JAMA, NEJM, Orthopedics Today, Pediatric Neurology, Pain Medicine News, and Urology Times.
 Conventions
Trade shows and conferences expose us to active practicing physicians. This also gives the attending recruiting consultants an opportunity to pre-screen candidates face to face. A well-attended convention can generate up to 100 leads over the course of a weekend.
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