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 Direct Mail
Direct Mail is the anchor of the PracticeMatch Integro marketing strategy. According to a 2005 New England Journal of Medicine study, 61% of physicians prefer to be contacted by direct mail. PracticeMatch Integro uses a variety of formats that are constantly measured to improve their effectiveness. A tracking system measures responses based on their source that allows the advertising director to evaluate responses based on format, volume, hit date, recruiter, specialty, and specific opportunity (location & money). This gives the department the ability to accurately measure the success of the overall campaign.
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